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In general it has been reported that, in comparison with other consoles of the next generation, the Wii console used on average less.
The Nielsen survey, 18 reported this month, broke the data made for men and women and their data by age group, the percentage of use (in minutes), and the average number of days since it was used console by the object.
After October-December 2008 period, which was a number of months to the video game industry, the Wii has the best results with the children, especially in the range of 6-11 years and women aged 25 and 34, and 35 These women are games like Rock Band, Guitar Hero, Wii Fit and the union, which has brought a new advertising geared less attracted to the console.
However, the group of 18 to 24 shows that traditionally regarded as the “hardcore gamers” Bouquet favoritism with the other two systems – 3 Microsoft Xbox 360 and Sony PlayStation
The PlayStation 3 seems older people, probably because of the progress made to the original loyalty Sony PlayStation and the brand that will appeal to players of the quarry for nearly 15 years. The increased use in the PS3 category was 18-24 years.
And with an age group – Xbox more “mass”, most people aged between 17 and 24 on the console and more consistent than the other consoles served through the Wii, but younger than PS3 users 360.
Wii, unfortunately, was the least used console, generating the lowest in the utilization rate and the number of days of use categories. The Xbox 360 has in these categories.
Here’s a quick summary. Men aged 2-11: Men 12-17 years: men aged 18-24 Wii Wii: men aged 25-34 PS3: Men 35 + PS3 Wii
Women 2-11: Wii Women 12-17: Women Age 18-24 25-34 Famales X360/PS3 Wii: Age 35 + Famales X360/PS3: Wii
Trends were relatively similar, but some categories showed odds change between age groups. However, the game industry incredibly well in an economy in recession. Similar reports for the first periods of the year 2009 will be available soon and will be interesting to see how relationships change over the coming months equipped with new and exciting games for each console.